Our Ambassadors are innovative leaders who are passionate about the African agricultural landscape and committed to the growth of the African agri-food sector. They share the African Food Changemakers vision of a flourishing, sustainable and just food system in Africa.
Together with our Team and Board of Directors, the African Food Changemakers Ambassadors are determined to contribute to our mission of driving profitable and sustainable growth of the African agriculture and food landscapes by attracting, empowering, equipping, connecting and celebrating over 1 Million dynamic and innovative young African agri-food entrepreneurs. across the continent for the transformation of Africa’s agricultural landscape.
Founder, Hulu Consulting
Freda Palm Muyambo is a powerhouse of achievement, a contract chief operating officer, an award-winning career ambassador, and the founder of Hulu Consulting Ltd., a company devoted to shaping the future of Africa's professional and entrepreneurial landscape. Her journey to success is fueled by a deep belief in the power of ideas and a firm commitment to making those ideas a reality for the betterment of Africa. growth efforts.
With an academic foundation in a bachelor’s degree in electrical engineering, an MSc in construction economics and management, and a career forged in strategic program and project management, Freda's expertise spans 20 years of international experience across Australia, the UK, and Africa. Her technical acumen is complemented by an innate ability to lead with empathy and vision. These qualities have enabled her to manage multi-million-dollar capital programs and donor-funded projects with unmatched precision and passion.
Freda’s leadership is defined by her ability to inspire and transform. As a strategic thinker, she has successfully navigated the complexities of public and private sector financing, making impactful decisions that not only drive development but also cultivate a legacy of growth and empowerment. Her work is not just about managing projects it’s about transforming visions into actionable results that accelerate change, especially within Africa.
But Freda's impact extends beyond the boardroom. She is a published author, co-authoring "The Science of Spice" with the late Dr. Stuart. Farrimond and Black Food with Bryant Terry are two internationally recognized books that champion African foodways and cultural preservation. This unique perspective on the intersection of culture, identity, and business has made her a respected voice in advocacy, particularly in preserving Africa's rich culinary traditions.
In every aspect of her work, Freda embodies the principles of empathetic leadership and the drive to bring her vision to life. Whether empowering organizations, guiding professionals, or mentoring entrepreneurs, she remains steadfast in her belief that success is not simply achieved; it is created through intentional action and a collective commitment to a greater cause. She has given back to society as a STEM, Engineering, and African Food Changemakers Ambassador. Freda stands as a testament to the power of vision, strategy, and leadership. She is not just a leader; she is a catalyst for transformation, an advocate for women’s empowerment and Africa’s growth, and a champion for the ideas that will shape the future. Her story is one of relentless ambition, unwavering dedication, and a deep-seated belief that when we think big, we can truly grow rich, not just in wealth but in impact and legacy.