Entrepreneurs from African Food Changemakers

Chimwemwe Masala

Azarei General Dealers, AZAREI GENERAL DEALERS

Malawi

Climate Change, Packaging and Storage, Processing, Retail

About Company

Azarei General Dealers, founded by Chimwemwe Ruth Masala in Area 25, Lilongwe, Malawi, is a renewable energy startup specializing in eco-friendly fire briquettes made from waste biomass. The company aims to reduce deforestation and environmental degradation while providing affordable, efficient cooking fuel. With a mission to promote sustainability, innovation, and community empowerment, Azarei targets 20% market share by 2029 and MWK 50 million in annual revenue by 2026. Through strong branding, research, and a multi-channel distribution strategy, Azarei strives to become Malawi’s leading provider of sustainable cooking solutions and a model for green entrepreneurship in the region.