About Company

TABASHMA ENTERPRISES is a retail shop that sells agrochemicals and farm produce some manufactured in Nigeria and some from other countries. Five years ago, the shop opened as one retail location in a traditional Store format. This single sales channel generated all the shop revenue, providing sales adequate for paying operating expenses, but generating only narrow margins that limited the shop's growth. The shop statistics show that sale of agricultural inputs and outputs through traditional channel is forecasted to increase only modestly over the next few years. However, online sale growth in this category is predicted to be double digits. With our combined experience, and this company resilience, we feel that our business solutions and new marketing strategy will prove a sound business decision. Our keys to success and critical factors for the next year are, in order of importance.