About Company

My business name is Balthesa Enterprises while my brand name is Jerusha Rice. It is an existing 2 tons per day rice processing mill with locally sourced raw materials and fabricated machines with high quality polished rice targeting the increasing cost conscious customers in kaduna by creating wealth using competitive pricing , attractive packaging, appealing taste, colour with durability through the print and electronic media to reduce unemployment. Jerusha rice is made of paddy rice and locally sourced fabricated machines using modern manufacturing techniques, our rice will pass through stringent quality control checks to ensure strict adherence to industry standards and parameters. The varieties includes white, brown and elephant rice Available at most reasonable prices and designed to provide users a unique and unmatched results by making it a house hold name our rice will be known for its high quality, ease of use and durability. Our product is specially designed to satisfy the needs of segmented market and customers in terms of quality, price as well as taste while we continue to improve and sustain the quality and upsurge of demand in the market. We will continue to leverage on the our strength which includes weight, size, structure, colour, and packaging in line with industry standards and customer needs. While developing a robust and sustainable channel of distribution, we also intend to offer out door services along side wide range of rice products in one setting giving our clients the convenience and taken advantage of massive promotional campaigns in both print and electronic media as well as word of mouth to increase sell out by 10% monthly.