Baobab products provide cash income and supplement diets for local communities living in marginalised, arid and semi-arid regions. However, these products are neglected by research, selectively traded and considered underutilised. This study endeavours to narrow this information gap by analysing the determinants of baobab collectors’ choice of marketing channels in Kenya. A multinomial logit was employed, using a dataset of 268 baobab collectors from three counties.