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Nigeria: Agribusiness CEO shares fundraising lessons after securing $3m

Nigerian dried fruit snacks producer ReelFruit recently raised $3 million in series A funding from investors Alitheia IDF, Samata Capital and Flying Doctor Healthcare Investment Company. The capital will go towards building new processing facilities in Ogun State and expanding sales into the US and other international markets. In an interview with James Torvaney, the company’s founder, Affiong Williams, reflected on her fundraising experience.