About Company

Azarei General Dealers, founded by Chimwemwe Ruth Masala in Area 25, Lilongwe, Malawi, is a renewable energy startup specializing in eco-friendly fire briquettes made from waste biomass. The company aims to reduce deforestation and environmental degradation while providing affordable, efficient cooking fuel. With a mission to promote sustainability, innovation, and community empowerment, Azarei targets 20% market share by 2029 and MWK 50 million in annual revenue by 2026. Through strong branding, research, and a multi-channel distribution strategy, Azarei strives to become Malawi’s leading provider of sustainable cooking solutions and a model for green entrepreneurship in the region.