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At the Heart of Impact Measurement: Listening to Customers – Poultry Feed Production in Ghana

This brief on data looks at Agricare, a Ghanaian-owned animal feed producer. The publication shares practical guidance on how to use customer centricity to meet data collection needs for both business and social performance measurement. Researchers applied the Lean Data approach, to show that at its core, learning about impact is grounded in a simple activity: listening to open and unbiased feedback from customers.