Most businesses are likely to develop artistic and creative material or use those developed by others. Businesses involved in printing, publishing, music and audiovisual creations (film and TV); advertising, communication and marketing; crafts, visual and performing arts; design and fashion and more recently software, multimedia, and digital content-driven industries are based on their creative works. Copyright and related rights provide these creators protection and this guide explains the copyright system and how it can be used in business strategies.