Purpose. The study identifies and assesses the factors that influence potato farmers in Jambi Province, Indonesia, choosing agricultural store financing over other sources evaluates the causal effects of this financing on income and productivity, compares production costs across different financing sources, and examines the terms, payment mechanisms, and flexibility of agricultural store financing. Methodology / approach. The research used a mixed-methods approach, integrating qualitative and quantitative data. Data were collected through in-depth interviews, questionnaires, observations, and documentation from 211 potato farmers in Kerinci Regency. The qualitative data were analysed using content analysis.