Faced with incomplete and imperfect information, economic actors rely predominantly on perceptions and often base decisions on heuristics prone to bias. Gender bias in perceptions favoring men has been found in a wide variety of settings and may be an important reason why some sectors remain dominated by men and gender gaps persist. Using ratings of agro-input dealers provided by smallholder farmers in their vicinity, we test if farmers perceive male-managed agro-input shops differently than agro-input shops managed by women