n situations with imperfect information, the way that value chain actors perceive each other is an important determinant of the value chain's structure and performance. Inaccurate perceptions may result in inefficient value chains, and systematic bias in perceptions may affect inclusiveness. In a case study on perceptions in Ugandan maize supply chains, a random sample of farmers were asked to rate upstream and downstream value chain actors -- agro-input dealers, traders, and processors -- on a set of important attributes that included ease of access, quality of services rendered, price competitiveness, and overall reputation.