This is the baseline report for the cost-effectiveness analysis of the Vodafone Farmers Club, Ghana, a ValueAdded Service supported by a grant from GSMA as a part of the mNutrition programme. mNutrition is a global initiative supported by DFID, organised by GSMA, and implemented by in-country mobile network operators (MNOs) to use mobile technology to improve the health and nutritional status of children and adults in low-income countries around the world.