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Selling Productive Use Of Energy Products To Last Mile Consumers: Lessons Learned

This research features first-hand insights and lessons learned from 13 last mile distributors (LMDs) that have experience of testing or selling productive use of energy (PUE) products. These kinds of products from solar pumps and mills, to fridges and freezers can be transformational for last mile consumers. But ensuring consumers are able to realise income and productivity gains from using these technologies is complex. The learnings presented in this report, in GDC members’ own voices, are not exhaustive; they are intended to help other LMDs to navigate various complexities on their own PUE journey. This report was produced as part of a project in partnership with Solar Sister, and financed by EEP Africa.