For as long as she can remember, Joreen Kinyua and her family have been regular consumers of honey.
However, they would often get low quality or adulterated honey, which was discouraging since they are health conscious and would end up throwing away the honey, losing money in the process.
But this also opened her eyes to the business opportunity that lay in honey, but before investing in the business, she studied beekeeping and how to process honey at the Kenya Industrial Research and Development Institute (KIRDI). After the training, she founded Joreen Honey in 2019, a business that aggregates, produces, and sells organic honey while training upcoming beekeepers.
“We charge Sh1,000 for training, which is an affordable fee to most people keen on learning apiculture,” says Joreen.
The company began operations in March 2020 to a good start. The opening of the company coincided with the arrival of Covid-19 in Kenya, a factor that increased the demand for honey as many consumers used it to sweeten the ginger, garlic and lemon drink locally known as ‘dawa’.
She started her business with a capital of Sh150,000 from savings from her college allowance. Now she makes up to Sh400,000 in profits on a good month.
Her business has grown to employ a team of 10, who assist with the aggregation, sourcing, production, packaging, labeling and distribution of the honey. She sources it from Baringo, West Pokot, Nanyuki, Laikipia, Meru, Embu and also from Tanzania and Uganda.
The 24-year-old entrepreneur sells her brand of honey in bulk and in retail.