It is becoming more important for agri-food SMEs to have a healthy, interactive relationship with their customers. Recent digital trends have seen blogging becoming increasingly popular for keeping customers engaged, receiving feedback, understanding their needs, and responding accordingly. In this episode of the Nourishing Africa podcast, Siyabonga Mngoma discusses how agri-food SMEs can use blogging to drive customer engagement.

Music from https://filmmusic.io
“Energizing” by Kevin MacLeod (https://incompetech.com)
License: CC BY (http://creativecommons.org/licenses/by/4.0/)